The marketing strategy of a collection is important in establishing its brand in the space and attracting newcomers to the community. Some questions to ask here are whether there are specific team members fully dedicated to marketing the project, what their overall strategy is, and if they have allocated a sufficient budget for this.

Typical marketing strategies include:

  • An aggressive Twitter presence with regular giveaways/events

  • Influencers (crypto twitter and/or celebrity)

  • Partnerships/collaborations with other projects

Another thing to consider is also how well-built the website is. The website is typically the face of a project, and often the first place that newcomers look at when they come across a project. It goes without saying that a higher quality website should provid

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